WhatsApp Carousels, Blog Comments, and a Smarter Inbox Land This Week

Big week. Your WhatsApp messages just got a lot more interesting, your blog can finally talk back to readers, and your team inbox learned how to find a needle in a haystack. Grab a coffee and let's go through it. ☕

Fill Out Forms Without Ever Leaving WhatsApp

Sending a lead a link to a form used to be a gamble. They tap it, their browser opens, a notification pops up, and suddenly your form is forgotten. Not anymore.

Now you can send any form you've already built as a WhatsApp Flow, and your customer fills it out right inside the chat they're already in. No browser tab, no "I'll do it later." The answers land right in your submissions and get matched to the right contact automatically, so nobody has to copy anything by hand.

You also get a live preview while you build it, so what you see is exactly what shows up on your customer's phone. Once a flow is published, it keeps collecting the same fields even if you tweak the original form later, so your data stays consistent.

Show Off Up to 10 Products in a Single WhatsApp Message

One WhatsApp message, up to ten swipeable cards. Each card can carry its own image or video, its own text, and up to two buttons. Your customer just swipes through like they're browsing a tiny catalog, right in the chat.

The best part is that it still counts as a single message, so you're not sending (or paying for) ten separate ones. And when someone taps card three instead of card one, that's a much better clue about what they actually want than a generic "Shop now" button ever gave you. Great for product drops, listings, menus, or class schedules, basically anything where you'd normally make someone scroll through a dozen texts.

Let Readers Comment on Your Blog Posts

Your blog can finally have a conversation. Add the new comments section to your blog post layout, and every post on that blog site gets the ability for readers to comment, reply to each other, react, and even attach an image.

Readers sign in with just their email and a one-time code (no password to forget), and any reply from your team shows up with a little moderator badge so people know it's really you. You stay fully in control too: there's a dedicated comments tab where you can see everything at once, require approval before a comment goes live, and get notified by email whenever someone posts. Think of it as turning your blog from a one-way announcement into an actual community.

Your Review Replies Just Got a Brand Voice Upgrade

AI-written review replies are great until they start sounding a little too robotic, or say something you really didn't want said. This update fixes both problems.

You can now fine-tune exactly how your AI responds, from "we" versus "I" phrasing to tone, length, and a sign-off that actually sounds like your business. There are also new guardrails that keep it from repeating the same opening line over and over, and from saying risky things like promising a refund or giving medical or financial advice. Extra-sensitive reviews can be held for a human to look at before anything gets posted, and you can preview exactly how the AI will respond to a positive, neutral, or negative review before you save your settings. More control, fewer surprises.

A Sneak Peek at What People Are Saying About You Online

Curious what people are actually saying about your business out in the wild? A new Social Intelligence tool (currently in limited beta) gives you a window into brand mentions, trending topics in your industry, and even how you stack up against a few competitors.

You can search for a keyword or hashtag to see where the conversation is happening, save searches as topics to track over time, and set up smart alerts so you get pinged when something meaningful shifts, like a sudden spike in mentions or a change in sentiment. It's early days for this one and only available to a limited group right now, but it's a neat look at where things are headed.

Watch Your Reputation Score Right From Your Dashboard

Checking on your review performance used to mean hopping into a separate section of the platform. Now you can just glance at your dashboard instead.

There's a whole new library of reputation widgets you can drop onto your dashboard covering review requests sent, how people are responding, your average rating, and how quickly your team replies to reviews. Filter by date range, rating, or source, resize things however you like, and mix reputation data right alongside your other business metrics. It's an easy way to keep an eye on your reputation without digging for it.

Social Media Comments Now Land in Your Team Inbox

Comments on your social posts used to live off on their own, away from the rest of your conversations. Now they show up right in your team inbox alongside your texts, emails, and DMs.

Every comment comes with the context you need, like who commented, what the original post looked like, and which platform it came from. Anyone who comments gets automatically added as a contact (and matched up again if they comment a second time, so you don't end up with duplicates). Your team can reply publicly right under the comment or slide into a private DM to keep talking one on one, and you can even flag comments that use buying-intent words like "price" or "interested" so the hottest leads don't get buried. Works with Facebook, Instagram, and TikTok to start, with more platforms on the way.

Find Any Message in Seconds With Inbox Search

Ever spent five minutes scrolling through a conversation trying to find the exact price you quoted someone last month? That's over now.

You can now search any word or phrase across your entire inbox, or inside a single conversation, and jump straight to the exact message. Results show up as you type, with a preview and the keyword highlighted, and you can narrow things down by date, channel, whether there's an attachment, and more. Inside a single thread, a simple counter and a couple of arrows let you hop between every match. If you've ever had to say "I know they mentioned it somewhere in here," this one's for you.

That's the Week

Eight updates in one week is a lot, even for us. If any of these sound useful, go poke around your settings and give them a try. As always, if something confuses you or you've got a feature idea of your own, reach out and let us know. We're always building. 🚀